Innovation means change, rethinking the way we do things, and ultimately making improvements. We have chosen to return to the original traditional art of making sneakers, yet through the help of technology and information streamlined and updated steps in the process. We only produce what is on demand, and required by our customers, without excess stock brought on by overproduction and trying to be all things to everyone. We believe in limited styles and quantiles, making the supply of raw materials more efficient and focused. Keeping all of our production within a 10km radius in Italy has enabled us to reduce CO2 emissions and waste by up to 30% and partner closely with a select few generational hands. Our approach to pricing is just as simple, We charge a fair price that truly reflects the quality and level exclusivity on offer through limited qualities, truly embracing the "less, but better" ethos.
